What Are Online Paid Ads And Why Are They Important?
Paid advertising is a powerful strategy often used in digital marketing that typically has a cost. In order to make your content strike the right audience, online paid ads can serve as the perfect solution to add to your digital marketing strategy. Most people view paid advertising as pay-per-click (PPC), including Google Ads, Facebook, Twitter, Instagram, and other social and digital platforms. But there’s more to it. It is essential to know what exactly paid advertising comprises in order to understand why you should opt for the same. And if you do, then continue reading to find out how you can get started with your paid advertising strategy with 9PINN Digital Media.
What Is Paid Advertising In Digital Marketing?
Paid digital advertising is a marketing process where companies pay a publisher (mostly search engines, app owners, or a website owner) each time someone clicks or views their ads on a website, social media, or on other digital platforms. Using this particular set of approaches and tools, you can essentially buy easy attention from the potential clients, compared to the long-term means of earning it organically, which in most cases is neither certain nor assured.
Several different types of paid advertising can help in brand awareness. A few of the online paid ads that regularly drive results are:
- Social Media Advertising
- Search Engine Advertising
- Display Advertising
- Native Advertising
- Retargeting and Remarketing, and
- OTT Advertising.
There is a vast range of possibilities, platforms, and types of campaigns to choose from in order to suit your need, budget, and requirement. This is why paid advertising is considered to be an essential part of digital marketing across the globe.
Why Should You Opt For Online Paid Ads?
- 1- Instant Traffic
If you own a website that’s up-and-about running, then you must register yourself or become a handle or an account holder on an advertising platform. This would let you set up your desired goal and let you run your ads, eventually making you reach a set a new audience.
- 2- Strong ROI
You may pick as to where and when your ads need to appear based on the keywords, audience parameters, online behavior, search patterns, interests, and more. This attained flexibility will help you get the right people on your website. And if you end up opting for PPC over impressions, then you won’t even be charged until and unless a visitor shows some interest or an engagement.
- 3- Test the profitability of keywords or audience you’re targeting
Look at your impressions, the average number of clicks, cost-per-lead, and quality of that lead for overall ad performance. Based on your analysis, you can change your keywords or target audience to generate more qualified leads and reduce costs.
- 4- Limit your daily budget
With PPC models, you have the liberty of deciding how much you want to spend per click or per day.
- 5- Increase brand awareness
As far as you are not crossing your budget limit, your ads will appear when people search your keywords with PPC, thereby establishing you in your industry.
- 6- Boost your campaigns
If you’re struggling to reach a new set of audiences, then amplify your brand presence within a competitive market. Try to emerge above a specific competitor. The favorable part of paid advertising is that it helps in augmenting your digital presence easily and quickly. This helps you reach the right audience.
- 7- Utilize retargeting
Sites can show targeted ads to users who’ve visited your page before. Such visitors are, in fact, familiar with your business and what your brand caters. And, while they browse the web concerning their other interests, you can always remind them to come back and convert.
- 8- Split-test to know the best approach
With A/B testing, you can quickly test ad messaging and imagery. Simply test two ads against each other and analyze your results to know which approach was the most successful.
How To Get Started With Paid Advertising In Digital Marketing?
- 1- Ensure that your landing pages are ready for an increase in traffic
To realize sufficient ROI from your PPC campaign, you need to ensure that visitors will be directed to a page where they place an order, fill out a form, or take some other action.
- 2- Create SMART goals
To know whether your PPC campaign is successful, you should define your SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals to obtain your objectives.
- 3- Define your budget
You have to determine how much your budget will allocate to your paid ad strategy. Determine your CPA, i.e., how much you’ll pay to get a potential customer to your site.
- 4- Be found by the right people
Do your research on the type of language and the keywords that target your customers the best. This can be achieved if the keywords used are also the ones used by the customer in their search, which would benefit you with increased, and qualified traffic.
- 5- Design your ads
Design an ad that your target customer will not be able to scroll past. Determine your remarketing ads as well.
- 6- Choose a search engine advertising platform
There are several options available such as Google AdWords, Yahoo/Bing, Facebook, and Adroll.
- 7- Review. Refine. Reap Results
The data gained from a PPC strategy is easy to access so that you can optimize at-a-go. You may test and iterate quickly to ensure that you are using your PPC budget to the fullest.