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When it comes to digital marketing, content reigns supreme. It is the single, most cost-efficient tool you could add to your business strategy. At a time when consumer behavior has shifted to the digital, Content Marketing is front and center in reaching your
target audience and building your brand image.
Here at 9PINN, we believe in the power of content. Our content marketing team can create relevant and useful pages that offer genuine value to your target audience while ranking highly among search engines.
What is content marketing?
Content Marketing is the strategic approach of planning, creating, and sharing content that is designed to be relevant and useful to a specifically targeted audience. It is built on the principle of trying to help your intended users instead of pitching your products or services outright.
As such, it is categorised as an inbound marketing strategy. What you want here is to control the narrative through your content and allow it to draw potential customers to your website, generating leads in the process, and influencing them to take a specific action that will be profitable to your brand.
This is what sets it apart from the traditional and often disruptive ad campaigns such as cold calls, which fall under outbound marketing.
Why is content marketing essential to your business?
Content is king, as the common phrase goes. This is not an exaggeration. Virtually all buyers now start their purchasing journey online in the form of search queries, either to look for products to buy and services to hire, or gather more information before making a decision. So, how do you use this to your advantage? The answer is through content marketing.
Your brand can benefit from a well-implemented Content Marketing Campaign in many ways, including the following:
- Enhance brand image by educating potential customers about your products, services, and the industry, in general
- Generate organic traffic to your website by offering value to target users and being visible to search engines
- Increase the chances for conversion
- Encourage brand loyalty by nurturing a mutually beneficial relationship with consumers
There are more ways that our Content Marketing Services can help you reach your business goals, all designed to generate leads and convert them into loyal paying customers.
Types of Content Marketing
The relentless evolution of technology has given today’s consumers many ways to communicate, each one a key
touchpoint for your brand to leverage:
In today’s digital world, you would rarely meet a person who is not on at least one of the many social media platforms available. Its marketing potential is limitless, and you would be left behind if you don’t participate.
Our team can help you increase your brand awareness in any and every platform you wish to join in, whether it is Facebook, Instagram, LinkedIn, or any other channel.
Information is power, and this is never more true than today. Consumers have developed a certain level of expectation when it comes to researching products, services, and industries. Our Content Marketing team can help you communicate with your target audience in graphic format to relay complex information.
Blogs can serve a wide range of purposes and are limited only by the originator’s creativity. We can help you create a library of blog content that can attract links from other sites, incorporate product information, or help you achieve whatever marketing goal you need.
Podcasts are fast emerging as a popular communication channel for many businesses and media outlets. It offers much flexibility in terms of what message to convey with your choice of guests, the topic to be discussed, and even the length of each episode.
Video marketing builds on the inherent power of visual stimulation and uses it to help businesses hit their business goals. Our team can create interesting and informative video content that you can post on your landing pages or on various social media platforms.
Paid ads are an outbound marketing strategy that would work very well with your inbound marketing efforts. It gives immediate results and can help you make an immediate and significant impact on your brand exposure. We can help you share these ads on various social media platforms, banners, and sponsored content.
Behind Every Winning Campaign is a Well-Crafted Strategy.
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