AAA City Removalist, a moving company based in Sydney, was up against a formidable foe. Despite their exceptional moving services, they found themselves in a fierce battle for market share in Sydney. They needed a digital marketing strategy that would not only set them apart but also attract more customers to their website, thereby increasing their online visibility and giving them the edge they needed to succeed.
Solution
9Pinn Digital Media didn't just devise a digital marketing strategy for AAA City Removalist; they crafted a comprehensive one. This strategy focused on both Google Ads and SEO, ensuring maximum results. Thorough keyword research was conducted for the Google Ads campaign, identifying relevant search terms related to moving services in Sydney. Compelling ad copy was crafted, and specific geographic areas within Sydney were targeted to reach potential customers actively searching for moving assistance. Simultaneously, the SEO team optimised AAA City Removalist's website, enhancing on-page elements such as meta tags, headings, and content to make the website more visible to search engines and attract organic traffic.
Results
The integrated Google Ads and SEO approach significantly improved AAA City Removalist's online performance, leading to tangible benefits. The Google Ads campaign generated a steady stream of leads and inquiries, resulting in increased customer bookings and revenue. Meanwhile, the SEO efforts boosted the company's organic search rankings, making it more visible to potential customers searching for moving services in Sydney. Combining Google Ads and SEO helped AAA City Removalist achieve its business objectives and establish a more substantial online presence in the competitive Sydney market, with an increase in online visibility and an increase in customer bookings.