What is Automation in Ads and How it is Adding Value to Your Online Business?

Introduction: When was the last time you went to the Bank to get your monthly transactions updated? Or When was the last time you manually adjusted the brightness of your cell phone? Not recently, right? In both the above cases, we allow a device or mechanism to take multiple similar decisions for us, which are […]

Budgeting 101: Tips To Switch From Offline To Online Marketing

For several years, offline marketing was the only source of information in impact. However, in today’s era, businesses around the world thrive on Online Marketing. According to the newest research analysis, there are 4.66 billion active internet users worldwide. Thus, your product or services’ practical, well-organized, and targeted online presence will boost global demand. You […]

5 Reasons Why PPC is Important For Your Business

You’d have possibly heard of PPC for the value it adds to businesses. PPC is trending jargon for a reason. We all know that unfettered digital marketing in today’s world is like having a weak radar on a solid boat. The pandemic has however been survived but the festered aftermath on businesses seems ever-flowing. It […]

3 common paid ads mistakes that you need to correct right now

Google paid ads are not rocket science and just like anyone of us, even experienced digital marketers make blunders when it comes to these. Search engines like Google provide valuable information regarding keywords, search traffic, and revenue, but it’s up to you to find out what works and what doesn’t work for you when it […]

What Are Online Paid Ads And Why Are They Important?

Paid advertising is a powerful strategy often used in digital marketing that typically has a cost. In order to make your content strike the right audience, online paid ads can serve as the perfect solution to add to your digital marketing strategy. Most people view paid advertising as pay-per-click (PPC), including Google Ads, Facebook, Twitter, […]