You may or may not have heard of the up-sell and cross-sell marketing techniques to boost your product sales but amid several marketing methods, using auto-related products is one of the most effective ways for any online merchant. To use auto-related products, store owners use an Automatic Related Products Extension that offers a varied number of recommendation blocks related to items for up-sells, cross-sells, and so on. So, in this article, let us find out 9 useful tips to make you become a master of using up-sell and cross-sell techniques for your stores.
- 1. The major difference b/w up-sells & cross-sells
Up-sells are products that are expected to be bought by customers when searching for a specific type of product. These products are usually of the same type as the searched items; however, they are more expensive and much better. Store owners often use this marketing strategy to increase the value of each order by persuading shopping doers to purchase better products.
Cross-sells are products randomly recommended for customers when they are in the shopping cart before the payment process happens. This recommendation tool aims to attract consumers’ attention and persuade them to shop for more products at the last minute.
- 2. Group your products into bundles
When you put your items into groups, it is an effective way to encourage customers to buy upsells and cross-sells. For example, you can group a laptop with a mouse, charger, and headphones into a package. The bundling of these items helps shopping doers easily find the products that they may need besides the main product. Therefore, they will possibly purchase the whole page instead of a single product.
- 3. Reward customer loyalty
If you already have up-sell and cross-sell tips and the campaigns work, you have probably convinced the customers to spend more money on your enterprise. Your next job is to show gratitude. Therefore, ensure to reward your customers for spending more on your services and alongside for trusting your consultative guidance. Some general ways of showing appreciation may include sending thank you emails, offering gifts, vouchers, discount codes for future purchases, etc.
- 4. Send personalized offers to incentivize customers
You must utilize the data that you already have from the customers purchasing history to make it personalized. You already have an idea about the choices and the purchases your past customers made based on their investments; therefore, this knowledge is a part of the whole up-sell and cross-sell process that helps you grasp essential tips. Understanding the customers’ purchasing habits is a great way of making them feel valued; hence, stimulating them to buy more-and-more, and turning them into loyal customers is one way of doing it.
- 5. Make use of smart re-marketing tactics
Re-marketing the products is an absolute way of automating your up-selling and get a lead convert into a potential buyer. Re-marketing campaigns make this entire process very efficient and straightforward. After binding each customer into their relevant group, it’s time to apply your re-marketing plan. Configure re-marketing campaigns in your favorite social networks to appeal to specific buyers with the correct messaging.
- 6. Do not offer too many choices
When using cross-selling and up-selling strategies, always choose your goals and sync them with the customer goals. Let’s say that you want to tell people about your new services, sell unwanted products, or promote the new arrivals on the flip side? Know that quality is over quantity. Knowing exactly their needs and suggesting appropriate choices is better than just randomly popping up products.
- 7. Provide logical and consistent value
Most businesses believe that their business is over when the sale has happened. They think they only need to worry about that customer’s only when it’s time for a possible product upgrade. However, this belief as wrong as it could be. It is incorrect to assume that the customer will be willing to upgrade soon after you ask them. The fact is – you need to nourish them, even after the sale. Perhaps, you may start by sending them newsletters that give them an idea about your ongoing company activities and provide insightful information about them. It may contain product updates, events, launches, and even ongoing discounts. At the very least, something as simple as a phone call in a while can make the rolling a long way.
- 8. Identify the customers with a need
From the very beginning, try to use a dedicated tool that helps you understand your potential clients’ needs. You must know about what they want to buy from you and if there is any way you can sell them a better version of it in the future.
Portion such leads into a list and keep nurturing them. This way, you can plan your targets properly and set a timeline to pitch an update to them. Acquiring new customers is more cumbersome than retaining old ones. Therefore, up-selling and cross-selling to existing customers can help achieve your sales quota in a short time.
- 9. Create a sense of urgency
Give your customers an offer that’s offer and tell them why availing it in this particular period could be worthwhile. Remember to price them reasonably and know which products are more likely to get them to purchase.
