Voice search SEO is the new-age tech that allows everyone to search for anything online simply by asking what you want via voice prompts! Isn’t that cool or what? Although this facility has been around for 11 years, its use has gained momentum only recently.
How to Position Your Business in the Fast-Approaching Voice-First World?
Smartphone usage has skyrocketed, thus leading to notable changes in the search landscape. We are quickly switching to a voice-first world concerning searches. Besides, as businesses comprise e-commerce platforms in abundance, you have no alternative but to play safe by optimizing your content, website and the rest to keep up. So how can one optimize voice search and wearable technology to earn a competitive edge over their customers? Here we give you 12 ways!
- 1. Come Up With a Good POA
As the effectiveness of voice for search increases, your business needs to be adept for both current and future voice search demands. That means you need to strategize. You need to assess all the keywords you will require. Then you need to create new content.
- 2. Get Listed Online
This is beneficial for you if you are a local firm. One of the means to prepare for voice search is by assuring that you have been listed online. For example, if you sell wearable tech products, you know that they have limited display sizes. Moreover, smartphones use voice assistants like Google Assistant for Android and Siri for Apple gadgets. Unlike Google text search results, these assistants can’t show search results, particularly for local businesses. Instead, they show business listings first.
- 3. Research Your Keywords
Remember, your buyers will be going for voice search and not keywords. That means you will have to incorporate prolonged keywords because of the nature of human communication. So rather than targeting a keyword like “chocolate cake nearby”, you have to concentrate on questions like, “do you know any reliable vendors for chocolate birthday cakes?” Voice isn’t about giving you result options, but rather, it leads you to a product’s action. If you are stuck, you can invest in good SEO software to help narrow it down to a specific keyword chain that will work for your website.
- 4. Optimize for Local Search
After you have finished your local listings and delivered local content, you have to optimize your listing and the content for local search. Most voice searches target data about places that someone needs to visit. For instance, it could be regarding ‘best spots to buy fast foods in New Jersey’ or ‘Fast food points in New Jersey”.
How Can You Revamp Your Website for Voice Search SEO?
- 5. Decrease Page Loading Time
Every clever SEO knows that page loading rate is one of the most crucial ranking factors out there. And, with the enhanced amount of digital content (including voice) online, the quicker your site loads, the better ranking it gets in the future.
- 6. Use Long-tail SEO
While the use of long-tail keywords isn’t as widespread as it was a while ago, it most ideal way to optimize your website for voice searches. There are two principal reasons why it works like a charm. One is, voice searches are made of significantly longer strings of text. Secondly, smart assistants are designed to provide answer-like responses for all inquiries we make. In conclusion, if we use long-tail SEO it will help us optimize the website for featured snippets. Hence, it will always send you straight to the top of search results.
- 7. Target your audience’s queries
Most voice searches are in the style of FAQs. Think about the questions people ask Alexa, Siri or Google Assistant. For example, “How should I bathe my puppy?” Such questions. Always ensure that you have the right content that matches your audience’s actions.
- 8. Yield voice-search friendly content
You must ensure that you have created easy-to-read, conversational content. For an automated voice to read, make sure that you have something written at 9th grade.
- 9. Produce more local content
Many voice searches are for regional content. Developing locally relevant content that feeds to the local needs of your consumers goes a long way into enhancing your SEO for voice-search and wearable tech. Also, your business doesn’t have to be local for you to generate local content.
- 10. User experience is everything
Unlike the regular SERPs, voice search concentrates on one website for questioning. Make sure that the voice assistant will be able to locate all the info you need quickly. This also means that your website needs to be mobile-friendly, quick, and HTTP secured.
- 11. Use schema and structured formatting
One of Backlinko’s studies found that about 40.7% of all Google voice answers grew from a Google Featured Snippet. Mostly referred to as quick answers, these results are summaries from chosen websites and often include a link to the source of information.
For your website to get featured, you need to ensure that you present concise answers to the questions answered mainly by your audience.
- 12. Don’t yield on regular SEO
When you focus on creating great content and preparing your old-school keywords, you can also expect to do well in voice search SEO. That is why websites with high social engagement, greater rankings, and eminent domain authority do better in voice search.
Voice is growing as the next great sensation in the search industry. For businesses to remain on top in 2022, they must perform better voice search SEO on top of the regular SEO. What are your thoughts regarding Voice Optimization? Share it in the comments section below! If you’re looking for SEO services for your business, please feel free to contact 9 PINN.
