It’s possible that meta descriptions can help your organic SEO rankings but it’s only possible if they’re well-written. A good meta description should entice users to click on your website in the search results to find out more. It should also include keywords to help your SEO. In this article, I will discuss the best methods there are for writing meta descriptions to dominate Google Search Results and help boost your website’s rankings organically.
What Are Meta Descriptions?
Meta descriptions are 160-character snippets that summarise the content of a web page. Search engines display the snippets in the results to inform users about the content of a page before they click on it.
Meta descriptions assist users in deciding whether to click on your website in a search result. They also play a crucial role in where your website ranks in search results.
Meta descriptions can be helpful in…
- Increasing your click-through rates, which will increase your conversions and revenues.
- Improve your indexing so that you appear higher on search engine results pages (SERPs).
- Make it easier for visitors to find the material they seek without sifting through page names or meta tags.
- Pages with meta descriptions receive 5.8 per cent more clicks than pages without them.
- Even Google, the world’s largest search engine, recommends including meta descriptions on your website. On the other hand, meta descriptions explain to searchers what your website is all about and what information they may anticipate finding if they click. When a link is shared, descriptions may also appear on social media platforms.
If you do not have a meta description or have created one that is not per standard practices, a search engine may generate one for you. The issue is that it may not be as factual or captivating as the one you write yourself. That is why you must create your meta descriptions.
Strategies for Writing Effective Meta Descriptions
Meta descriptions are an excellent approach to engage consumers on SERPs and increase organic traffic.
How can you write meta descriptions that entice people to click and boost your ranking? Here are eight pointers to help you write more engaging meta descriptions.
1. Include a Call to Action in Your Meta descriptions.
Including a call-to-action (CTA) in your meta descriptions is an excellent technique to entice users to visit your website. When consumers see it in the SERPs, you can utilize terms like “Learn More,” “Click Here,” or “Shop Now.”
- CTAs assist users in understanding what the website provides and what they may expect if they click. They can also give the users an incentive to click through and interact with your site.
- CTAs can be used to promote a product, collect email addresses, or send visitors to your social media profiles.
2. Your Meta Descriptions Should Be A/B Tested
A meta description is an excellent spot to test out new keywords, phrases, or CTAs. This will allow you to determine what drives greater engagement without making any permanent or drastic changes to your site’s appearance.
- You may A/B test your meta descriptions by writing two for each page.
- One meta description could contain multiple variations of a term, phrase, or call to action. The second meta description could be the same as your existing meta description, or it could focus on a new offer or term.
- After running each meta for a few weeks, examine your Google Analytics to see which version receives the most clicks. Then, when creating new meta descriptions, use that information.
3. Explore With character length
The length of a meta description is limited to 160 characters. If your meta is longer than this, it will be truncated in the search results, which means users will not view any content after the cut-off.
Even though you cannot exceed the limit, you can experiment with your description to find what works best for each page. In-depth instructions, for example, may receive more clicks with reduced results because people want to learn more. Shorter meta descriptions may work well on your main page, whilst longer meta descriptions may work better on your blog. Alternatively, you may discover that longer meta descriptions work best for your recommended items page. Avoid exceeding the recommended character length, as this can have a damaging effect on your rankings.
4. Make your meta descriptions one-of-a-kind and intriguing.
Because meta descriptions summarise the material on a page, they are vital for catching users’ attention.
- Experiment with different techniques to capture user interest, such as utilizing a clickbait headline or posing a question that users want to be answered.
- Try employing terms or phrases that will draw a user’s attention, such as “shocking,” “hilarious,” or “life-changing.” Just be wary of over-promising and under-delivering. Most importantly, ensure that the description corresponds to the page’s content.
5. Incorporate keywords into your meta descriptions.
Keywords in meta descriptions are crucial for two reasons:
- It aids search engines in understanding the page and ranking your content more effectively.
- It reassures users that the page covers the topic of their choice.
To determine the finest keywords for your site, take experts’ help or speak to a marketing agency like 9 PINN Digital Media, ensuring services and promising results like no other. Then, use them in your meta descriptions to boost your rating. To ensure that your website appears in all relevant searches, utilize distinct keywords in the meta descriptions for each page. Keep in mind that Google does not directly employ keyword meta tags in its results. That doesn’t imply they’re not helpful to users.
6. Structured Data should be used.
Structured data meta tags are HTML tags that you may add to your website to give context to search engines and social media platforms.
Marketers’ most typical structured data meta tags include the company name, address, phone number, email address, a product description with pricing points (if appropriate), an image URL, and a Twitter handle.
There are numerous approaches to implementing structured data.
One of the most common methods you may have noticed is when websites include reviews in their meta description.
Conclusion
It is always wise to experiment and learn new techniques which can give your rankings a boost. The given points can be a game-changer if they are understood entirely and implemented consistently.
