It’s been rough waters and a turbulent state-of-affairs for small business owners and entrepreneurs in 2020. As this twister of a year leaves us, 2021 is laden with high expectations. Having been through so much in 2020, small business owners must now grow through what they’ve gone through.
Some businesses are struggling to grow, some are working harder than ever to stay afloat, and some are only starting. As proprietors of initiatives currently in the ‘growing’ or ‘developing’ phase, you have a lot to tackle and overcome. Undeniably, there’s only so much one can predict about the future, but with mindful objectives in place, you can run your business with less stress and more finesse.
Every year, you take resolute steps to enhance your life personally. In 2021, tap into a few handpicked Resolutions that could help your business and your employees move up the ladder of growth and success.
Greet and Meet your Customers
You are the owner of your business, and that makes you the person of the hour. This year, be someone who is easily approachable. Occasionally, make time to keep in touch with your customers. Meet with them more often to give them a heads-up about the next big moves for the company. Fill them in on updates about the business. Make them a part of your business’ failures and successes. It is primarily your responsibility to keep your loyal followers engaged and interested.
Balance Out Work and Play
Productivity and Job Satisfaction are two sides of the same coin. To ensure the smooth running of your business, adopt healthy work, and play culture. Engage with your employees to promote a friendly and cooperative work environment. Participate in team outings and offsites to boost team morale. The purpose of this resolution is to strike a balance between professional and personal life. This little trick benefits the business as well as your employees.
Analyse & Automate Workflow
It’s hard to get a fresh start when the past is on your mind. Mend old ways and lead with new ones. Set up audits to determine the limitations or setbacks your business faced last year, and accordingly, tweak the process to suit the workflow. A thorough analysis of processes and procedures may bring to your notice certain operations that could be automated. You may even consider delegating work amongst members of your team to stabilise workload and level-out responsibilities.
Stay Connected with Your Network
As a business owner, you never know when you’ll need the support of your network. To better deal with the uncertainties of the business world, it’s advisable to stay attentive and communicative with your widespread network of colleagues, customers, employees, partners, and sponsors. Keep track of business cards and contact numbers. Arrange online conferences and virtual gatherings to stir effective and efficient networking to gain more leads, activate increased sales, and generate more interest.
Mark Your Appointments
If you are a small business owner, you probably multitask often. You take on multiple tasks simultaneously and are mentally present in more than one space at a time. Thanks to juggling everything all at once, it’s likely you miss an important meeting, skip reading some urgent emails, or even overlook a crucial appointment, a super lead, or a potential customer. Avoid this hassle by conscientiously marking your calendar once every week with details of your engagements. Set reminders and notifications to stay tuned. In business, you take the lead if you are at the right place, at the right time, meeting the right person. In 2021, don’t miss out on opportunities.
Encounter Interesting Prospects
Times have changed, and emails aren’t enough these days. Embrace technology and make video calling a routine. You need to deal with a meeting or an appointment that’s a top priority for your business upfront. Use scheduling or meeting apps like Boomerang, Calendly, Doodle that keep you informed of your appointments, so you have time to anticipate, prepare, and execute your business plan.
Most often, resolutions are seen as ultimatums. Hence, they are so hard to follow through. They’re more like reset buttons. You break down patterns to make a breakthrough. You rewire your ways of working to make your business work.
If your New Year’s Resolution is to find a savvy Digital Marketing Agency, reach out to 9PINN Digital Media –
P: 02 8999 9634 | F: 02 8580 4900
