SEO or Search engine optimization is a complex, tricky and ever-changing concept. Every brand’s competitors are regularly fighting for that top spot on Google. So, what can be done to stand out and make the brand easy to find on the internet? The combination of content and SEO can help you in several ways.
When you sync social media and SEO, you will stay in the mind of your potential customers all the time. It will increase consistency and visibility in your brand’s marketing strategy, and it makes sure that your brand displaces in the right place at the right time.
If you have been in marketing for a while, you have probably heard of the magic’ Marketing Rule of Seven’. This rule states that a prospective customer needs to see or hear your brand’s message at least seven times before they take an actionable step toward buying a product or service. Marketers implement this rule by displaying messaging on various means to see a target customer more than seven times.
Here the tricky part is leading your potential customer down the right way at the right time- To successfully engage a prospect multiple times throughout their buying journey, social media and SEO strategies need to be cabled together.
What Is The Buyer’s Journey?
Let’s look at the buyer’s journey, which is the process buyers go through while making a purchase.
- Search For Information: Potential buyer tries to identify query or need.
- Topic of Interest: Prospect searches for solutions to their problem or need.
- Consideration: Prospect searches for solution providers on various mediums.
- Decision: Prospect reduces consideration set to a single service provider and buys a product.
Without any doubt, the second phase, which is searching for the topic of interest, is the sweet spot for your social media content and SEO, which goes hand in hand for effective results.
Interest Stage in Action- Customer Discovering Solution To Problems
The interest phase occurs when a future customer identifies a solution to their problem; a potential customer frequently travels between various social media platforms and search engines. In this phase, every buyer acts uniquely and has channels they are more comfortable with than others.
Social media platforms and search engines are great for the awareness phase to change into an exciting step. Possible customers can discover your brand via as simple as from a friends’ content, or from the hashtag, Google searching, and even rabbit-hole social media stalking.
For example, you must have experienced watching ads on Instagram and other brands’ social media platforms which you may have searched on the internet already. Watching the same content again and again could change your mind and make you visit the brand page or even buy the product online.
A New Look At SEO – SEARCH!
Content and SEO strategies have an essential key in common, which is search. Every social media platform has a search component that allows users to customise their feed and content. SEO has always been focused on search, but with the main idea of optimising websites with searchable characteristics. As a digital marketer, the focus needs to lift to include social media channels. Those days are gone when these strategies are viewed as two separate components of a brand; today, we follow an integrated marketing strategy.
Create Golden Content Via Social Listening
The website SEO comes down to discovering and creating hyper-relevant content and optimising it within crucial search engines to answer your customers’ issues. By combining social media content strategies and SEO, you can use your website posts as various social media posts, shared across multiple channels.
When we customise communication content as per the audience’s interest during a critical phase of the buyer journey is not a new concept. Once you know your customers’ behaviour, lifestyle, problems and interests, you can create a plan to place your brand message for them. Social media can help you create correct content if you are willing to put in the time to listen to it. Your customers are already discussing by writing about what they like and what they dislike, either in reviews, groups or social media posts.
It would help keep an eye on the competitors to see the content they publish and promote and the types or number of hashtags they use. By collecting these insights online, you can build a multi-channel content approach to draw more customers through channels they are already using.
Let’s Work these 2 Out Together for their Share of Forever
Your social media and SEO can be a dream team for reaching, converting and maintaining new customers. But we get it; performing the perfect method for success is not easy. If you are trying to support your social media or SEO efforts, send us a message! We’d love to know what you are up to and brainstorm how we can help. This is what we do!
