Everything a business does online, from publishing regular blog posts to investing in PPC (Google Ads) is to maximise conversions. But, if you don’t define who your audience is, your Digital Marketing efforts won’t achieve their full potential. Here’s a guide from 9Pinn on how you can define, target and attract potential customers online.
The Importance of Defining Your Target Audience
To give your audience what they want, you need to first know what makes them ‘tick’. Defining your audience will help you
- Better understand their needs, challenges and priorities
- Craft your content to be helpful, interesting and informative for them
- Promote your USP (Unique Selling Proposition) in a manner that appeals to them>
- Know what benefits they’re looking for in your product/service
- Determine what to avoid (this is crucial as a potential customer might get turned off if you’re marketing approach doesn’t line up with their wants)
- Optimise your website copy to ensure content is written for user intent
If you’re a new business with no existing customers or consumer data, you can look at your competitors to guess who your core audience will be. Without defining an audience, your Marketing efforts might lack focus and direction, which could result in resources being misallocated.
Do Some Market Research
If you do have an existing customer base, the best way to define your potential audience is to request your existing customers to take part in a quick customer survey. This data will give you a pretty clear picture of your core demographics and which is the most effective marketing channel to reach them.
Here are some questions to include in the customer survey:
- What age group are you?
- How did you hear/come to know about our business/product/service?
- Why did you buy our product?
- Did you look at other brands before choosing ours?
- Why did you choose our product?
- Did you have any questions or concerns before purchasing?
- How likely are you to buy from us again?
These questions will help you gain a clear perspective of who your existing customers are and who you need to focus your Marketing efforts as far as potential customers are concerned.
Contact Us Today
At 9Pinn, we offer holistic Marketing Campaigns to help you grow your business and strengthen your online presence.
Get in touch with us today on +91 9606 441 901
