You’d have possibly heard of PPC for the value it adds to businesses. PPC is trending jargon for a reason. We all know that unfettered digital marketing in today’s world is like having a weak radar on a solid boat. The pandemic has however been survived but the festered aftermath on businesses seems ever-flowing. It has also made us realize the importance of making the best use of the internet. Today if thousands of brands can make tremendous profits despite the lockdowns, they have used ‘the online mode’ wisely catering to their needs and feeds.
Whether your brand is big or small, the internet holds the potential to make it flourish with a crisp bloom and bring tremendous changes. And for that to happen, PPC is the strong boat that one should hop over for an unmatchable drive ahead. So here are 5 brilliant ways to make the best use of PPC for your brand campaigns.
What is PPC?
Search engine advertising is one of the best and most popular forms of PPC. PPC stands for ‘Pay per click.’ The model allows advertisers (like you) to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to the business (that you are) offering.
Is this worth it?
Yes. It’s unquestionably worth it because if you spend $5 on your advertisement, the sales you receive in return for this might scale up to (or more) $500. Search engines also reward the advertisers who create relevant, intelligently targeted pay-per-click campaigns by charging you less for ad clicks. If your ads and landing pages are helpful and satisfying to the users, Google charges you less per click to help you earn higher profits for your business. So if you want to start using PPC, you need to learn how to make the best out of it.
Why is PPC important for my brand?
In the above lines, we witnessed how PPC will help you get more audience and push out more profits for your brand. But here are the five most important reasons why PPC is more effective than you think and why you should get it right away.
- Low input cost with high returns
When your fellow competitors who use PPC for their campaign go ahead to bid for keywords, they’ll rarely consider spending money on your brand. Or, if they do, they probably won’t do so for an extended period or across every key phrase that’s relevant to their subject of industry. That lack of popularity in PPC bidding means the price of your brand name may below. Which brings us to the fact that it would require only a small investment to keep control of your company name in the online search results, which is good news for your advertising budget, right?
- More traffic, more audience, and more reach (+scope)
Often, certain best products that we curate fail to make it up to the customer’s heart and bag. It’s not because the product is not up to the mark. It is because your product is yet to hit the target audience, and this is precisely where PPC plays a significant role. PPC will not only work to boost the knowledge and popularity of your product or the service you offer, but it can also be used to guide more traffic to your less popular pages, goods, or services.
Thus, bidding on your brand name or running a branded PPC campaign has the potential for you to show the best of your business and service. It can help you move ahead of your competitors and get different potential customers to look at the right page of your website that suits their needs rather than letting the Google page decide which is the best.
- Way better optimization
When your website appears in the organic search results, Google can make specific changes to your META description and title tags to suit their requirements. But, that’s not mostly not what you want, rather your agenda shall always be about your brand where awareness is pivotal when your website arrives in their search results. Thus, a paid brand PPC listing ensures the message you want to share remains current and constant, reactive and relevant, without any fear of Google interfering and change the messaging and settings of your website.
- Your need will influence the search results
Now that we know, Google can interfere with your META description to change and suit its needs in online searches. Therefore, bidding on branded keywords will not only create an influence on the search results. Instead it will be dominated by your company, but you’ll alongside be able to tell that these online searchers precisely want you to influence your customers. This gives you more pertinence and autonomy over your brand, proving to be of utmost importance to businesses.
- Top the search list
By bidding on your brand name and specific keywords, your business will come to the top of the organic search list and top the paid search results section. With such domination of the first search page results, you’re well placed to receive many more clicks in the following time.
